About Us
Our Founder
Henry Saba spent four years at Citadel (2020 to 2024) as a data engineer and then a forward deployed engineer, building and running big data infrastructure alongside data scientists and investment professionals. Before that he was a software engineer at Lazard.
He then moved from infrastructure to growth. He was an entrepreneur in residence at Antler in Riyadh, and until October 2026 he was CTO and Director of Baitak, a UAE platform for buying off-plan homes, where he led product and engineering.
Henry holds a Computer Science degree from the Georgia Institute of Technology, with specializations in Artificial Intelligence and Information Technology Management. He grew up in the United Arab Emirates, where he won national entrepreneurship awards and institutional funding building intelligent hardware products. He has appeared on podcasts and in newspapers such as The National.
Our Mission
We're a New York data and AI consultancy for small and growing businesses. We build websites that Google and AI assistants can find, metrics that show where customers come from, and AI tools that save real time, and every project shows its results in numbers.
Our Values
- Innovation
- Iteration
- Initiative
- Client-Centricity
- Curiosity
- Communication